{"id":8420,"date":"2020-02-24T07:30:38","date_gmt":"2020-02-24T12:30:38","guid":{"rendered":"https:\/\/lovepac.com\/?p=8420"},"modified":"2020-01-21T11:19:30","modified_gmt":"2020-01-21T16:19:30","slug":"making-a-good-first-impression","status":"publish","type":"post","link":"https:\/\/lovepac.com\/en\/2020\/02\/24\/making-a-good-first-impression\/","title":{"rendered":"Making a Good First Impression"},"content":{"rendered":"<p>Packaging is often the very last thing that is considered in the rush to get a new idea to market. When it finally is considered it is relegated to the \u201cEXPENSE\u201d column of the financial statements and doomed to a perspective that cheapest is best.<\/p>\n<p>So often buyers take the view; \u201cI don\u2019t want to spend money on a box that is just going to be thrown away!\u201d<\/p>\n<p>Here are four noteworthy unseen product costs, that are often\u00a0overlooked from this perspective:<\/p>\n<ul>\n<li><strong> Additional Packaging Labor Costs:<\/strong> All too often companies will add a \u201clittle bubble wrap here a few handfuls of popcorn there\u201d without actually calculating the true cost of labour.<\/li>\n<li><strong> New Business Opportunity Costs:<\/strong> Refusing to invest in branding on the shipping box, means none of the thousands of people who typically see your box in its life cycle, will know it\u2019s YOUR product on the inside.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8424 size-medium\" src=\"https:\/\/lovepac.com\/wp-content\/uploads\/2020\/01\/damaged-box-1-300x255.png\" alt=\"\" width=\"300\" height=\"255\" srcset=\"https:\/\/lovepac.com\/wp-content\/uploads\/2020\/01\/damaged-box-1-200x170.png 200w, https:\/\/lovepac.com\/wp-content\/uploads\/2020\/01\/damaged-box-1-300x255.png 300w, https:\/\/lovepac.com\/wp-content\/uploads\/2020\/01\/damaged-box-1-400x340.png 400w, https:\/\/lovepac.com\/wp-content\/uploads\/2020\/01\/damaged-box-1-600x511.png 600w, https:\/\/lovepac.com\/wp-content\/uploads\/2020\/01\/damaged-box-1.png 625w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<ul>\n<li><strong> Brand Positioning Costs:<\/strong> When a box arrives damaged the first impression with the customer is, \u201cWhy would an <strong>established professional<\/strong> company ship something like that- am I their first customer?\u201d<\/li>\n<li><strong> Costs of Damages:<\/strong> The return of the product, the loss of the product to damage, the disappointment of the recipient is all often lost in the equation of unit cost of an item.<\/li>\n<\/ul>\n<p>Conversely, when a package arrives with the brand name on it, anticipation builds in the client. When the box is opened with contents that have safely made the journey, the anticipation transforms into a positive <strong>customer experience<\/strong>. One that meets expectations &#8211; and that is a wonderful first impression!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Packaging is often the very last thing that is considered  [&#8230;]<\/p>\n","protected":false},"author":32,"featured_media":8403,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[884,732],"tags":[1055,1053,1054,1056,815],"class_list":["post-8420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advices","category-design-services","tag-brand-positioning","tag-branding","tag-customer-experience","tag-damages","tag-shipping-en-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Making a Good First Impression - Lovepac<\/title>\n<meta name=\"description\" content=\"When a package arrives with the brand name on it, anticipation builds in the client. When the box is opened with contents that have safely made the journey, the anticipation transforms into a positive customer experience. One that meets expectations - and that is a wonderful first impression!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovepac.com\/en\/2020\/02\/24\/making-a-good-first-impression\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making a Good First Impression - Lovepac\" \/>\n<meta property=\"og:description\" content=\"When a package arrives with the brand name on it, anticipation builds in the client. When the box is opened with contents that have safely made the journey, the anticipation transforms into a positive customer experience. One that meets expectations - and that is a wonderful first impression!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lovepac.com\/en\/2020\/02\/24\/making-a-good-first-impression\/\" \/>\n<meta property=\"og:site_name\" content=\"Lovepac\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-24T12:30:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lovepac.com\/wp-content\/uploads\/2020\/01\/February_BlogImages_3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Richard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Richard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lovepac.com\\\/en\\\/2020\\\/02\\\/24\\\/making-a-good-first-impression\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lovepac.com\\\/en\\\/2020\\\/02\\\/24\\\/making-a-good-first-impression\\\/\"},\"author\":{\"name\":\"Richard\",\"@id\":\"https:\\\/\\\/lovepac.com\\\/en\\\/#\\\/schema\\\/person\\\/551529ac75d0b44c3093d402ef7d9724\"},\"headline\":\"Making a Good First Impression\",\"datePublished\":\"2020-02-24T12:30:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lovepac.com\\\/en\\\/2020\\\/02\\\/24\\\/making-a-good-first-impression\\\/\"},\"wordCount\":267,\"publisher\":{\"@id\":\"https:\\\/\\\/lovepac.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/lovepac.com\\\/en\\\/2020\\\/02\\\/24\\\/making-a-good-first-impression\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lovepac.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/February_BlogImages_3.jpg\",\"keywords\":[\"brand positioning\",\"branding\",\"customer experience\",\"damages\",\"shipping\"],\"articleSection\":[\"Advices\",\"Design services\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lovepac.com\\\/en\\\/2020\\\/02\\\/24\\\/making-a-good-first-impression\\\/\",\"url\":\"https:\\\/\\\/lovepac.com\\\/en\\\/2020\\\/02\\\/24\\\/making-a-good-first-impression\\\/\",\"name\":\"Making a Good First Impression - Lovepac\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lovepac.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/lovepac.com\\\/en\\\/2020\\\/02\\\/24\\\/making-a-good-first-impression\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/lovepac.com\\\/en\\\/2020\\\/02\\\/24\\\/making-a-good-first-impression\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lovepac.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/February_BlogImages_3.jpg\",\"datePublished\":\"2020-02-24T12:30:38+00:00\",\"description\":\"When a package arrives with the brand name on it, anticipation builds in the client. When the box is opened with contents that have safely made the journey, the anticipation transforms into a positive customer experience. One that meets expectations - and that is a wonderful first impression!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/lovepac.com\\\/en\\\/2020\\\/02\\\/24\\\/making-a-good-first-impression\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/lovepac.com\\\/en\\\/2020\\\/02\\\/24\\\/making-a-good-first-impression\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/lovepac.com\\\/en\\\/2020\\\/02\\\/24\\\/making-a-good-first-impression\\\/#primaryimage\",\"url\":\"https:\\\/\\\/lovepac.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/February_BlogImages_3.jpg\",\"contentUrl\":\"https:\\\/\\\/lovepac.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/February_BlogImages_3.jpg\",\"width\":1000,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/lovepac.com\\\/en\\\/2020\\\/02\\\/24\\\/making-a-good-first-impression\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/lovepac.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Making a Good First Impression\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/lovepac.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/lovepac.com\\\/en\\\/\",\"name\":\"Lovepac\",\"description\":\"Emballages de bo\u00eetes en carton fiables et de qualit\u00e9 sup\u00e9rieure\",\"publisher\":{\"@id\":\"https:\\\/\\\/lovepac.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/lovepac.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/lovepac.com\\\/en\\\/#organization\",\"name\":\"Lovepac\",\"url\":\"https:\\\/\\\/lovepac.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/lovepac.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/lovepac.com\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/Novapac_Blog.jpg\",\"contentUrl\":\"https:\\\/\\\/lovepac.com\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/Novapac_Blog.jpg\",\"width\":1000,\"height\":600,\"caption\":\"Lovepac\"},\"image\":{\"@id\":\"https:\\\/\\\/lovepac.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/lovepac.com\\\/en\\\/#\\\/schema\\\/person\\\/551529ac75d0b44c3093d402ef7d9724\",\"name\":\"Richard\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bf737353f388f47bb69acad546b086433ee09ec81864cb54c396c5507133d25d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bf737353f388f47bb69acad546b086433ee09ec81864cb54c396c5507133d25d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bf737353f388f47bb69acad546b086433ee09ec81864cb54c396c5507133d25d?s=96&d=mm&r=g\",\"caption\":\"Richard\"},\"url\":\"https:\\\/\\\/lovepac.com\\\/en\\\/author\\\/richard\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Making a Good First Impression - Lovepac","description":"When a package arrives with the brand name on it, anticipation builds in the client. When the box is opened with contents that have safely made the journey, the anticipation transforms into a positive customer experience. One that meets expectations - and that is a wonderful first impression!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lovepac.com\/en\/2020\/02\/24\/making-a-good-first-impression\/","og_locale":"en_US","og_type":"article","og_title":"Making a Good First Impression - Lovepac","og_description":"When a package arrives with the brand name on it, anticipation builds in the client. When the box is opened with contents that have safely made the journey, the anticipation transforms into a positive customer experience. One that meets expectations - and that is a wonderful first impression!","og_url":"https:\/\/lovepac.com\/en\/2020\/02\/24\/making-a-good-first-impression\/","og_site_name":"Lovepac","article_published_time":"2020-02-24T12:30:38+00:00","og_image":[{"width":1000,"height":600,"url":"https:\/\/lovepac.com\/wp-content\/uploads\/2020\/01\/February_BlogImages_3.jpg","type":"image\/jpeg"}],"author":"Richard","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Richard","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lovepac.com\/en\/2020\/02\/24\/making-a-good-first-impression\/#article","isPartOf":{"@id":"https:\/\/lovepac.com\/en\/2020\/02\/24\/making-a-good-first-impression\/"},"author":{"name":"Richard","@id":"https:\/\/lovepac.com\/en\/#\/schema\/person\/551529ac75d0b44c3093d402ef7d9724"},"headline":"Making a Good First Impression","datePublished":"2020-02-24T12:30:38+00:00","mainEntityOfPage":{"@id":"https:\/\/lovepac.com\/en\/2020\/02\/24\/making-a-good-first-impression\/"},"wordCount":267,"publisher":{"@id":"https:\/\/lovepac.com\/en\/#organization"},"image":{"@id":"https:\/\/lovepac.com\/en\/2020\/02\/24\/making-a-good-first-impression\/#primaryimage"},"thumbnailUrl":"https:\/\/lovepac.com\/wp-content\/uploads\/2020\/01\/February_BlogImages_3.jpg","keywords":["brand positioning","branding","customer experience","damages","shipping"],"articleSection":["Advices","Design services"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/lovepac.com\/en\/2020\/02\/24\/making-a-good-first-impression\/","url":"https:\/\/lovepac.com\/en\/2020\/02\/24\/making-a-good-first-impression\/","name":"Making a Good First Impression - Lovepac","isPartOf":{"@id":"https:\/\/lovepac.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lovepac.com\/en\/2020\/02\/24\/making-a-good-first-impression\/#primaryimage"},"image":{"@id":"https:\/\/lovepac.com\/en\/2020\/02\/24\/making-a-good-first-impression\/#primaryimage"},"thumbnailUrl":"https:\/\/lovepac.com\/wp-content\/uploads\/2020\/01\/February_BlogImages_3.jpg","datePublished":"2020-02-24T12:30:38+00:00","description":"When a package arrives with the brand name on it, anticipation builds in the client. When the box is opened with contents that have safely made the journey, the anticipation transforms into a positive customer experience. One that meets expectations - and that is a wonderful first impression!","breadcrumb":{"@id":"https:\/\/lovepac.com\/en\/2020\/02\/24\/making-a-good-first-impression\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lovepac.com\/en\/2020\/02\/24\/making-a-good-first-impression\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lovepac.com\/en\/2020\/02\/24\/making-a-good-first-impression\/#primaryimage","url":"https:\/\/lovepac.com\/wp-content\/uploads\/2020\/01\/February_BlogImages_3.jpg","contentUrl":"https:\/\/lovepac.com\/wp-content\/uploads\/2020\/01\/February_BlogImages_3.jpg","width":1000,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/lovepac.com\/en\/2020\/02\/24\/making-a-good-first-impression\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/lovepac.com\/en\/"},{"@type":"ListItem","position":2,"name":"Making a Good First Impression"}]},{"@type":"WebSite","@id":"https:\/\/lovepac.com\/en\/#website","url":"https:\/\/lovepac.com\/en\/","name":"Lovepac","description":"Emballages de bo\u00eetes en carton fiables et de qualit\u00e9 sup\u00e9rieure","publisher":{"@id":"https:\/\/lovepac.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lovepac.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lovepac.com\/en\/#organization","name":"Lovepac","url":"https:\/\/lovepac.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lovepac.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/lovepac.com\/wp-content\/uploads\/2017\/10\/Novapac_Blog.jpg","contentUrl":"https:\/\/lovepac.com\/wp-content\/uploads\/2017\/10\/Novapac_Blog.jpg","width":1000,"height":600,"caption":"Lovepac"},"image":{"@id":"https:\/\/lovepac.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lovepac.com\/en\/#\/schema\/person\/551529ac75d0b44c3093d402ef7d9724","name":"Richard","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/bf737353f388f47bb69acad546b086433ee09ec81864cb54c396c5507133d25d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bf737353f388f47bb69acad546b086433ee09ec81864cb54c396c5507133d25d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bf737353f388f47bb69acad546b086433ee09ec81864cb54c396c5507133d25d?s=96&d=mm&r=g","caption":"Richard"},"url":"https:\/\/lovepac.com\/en\/author\/richard\/"}]}},"_links":{"self":[{"href":"https:\/\/lovepac.com\/en\/wp-json\/wp\/v2\/posts\/8420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lovepac.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lovepac.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lovepac.com\/en\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/lovepac.com\/en\/wp-json\/wp\/v2\/comments?post=8420"}],"version-history":[{"count":2,"href":"https:\/\/lovepac.com\/en\/wp-json\/wp\/v2\/posts\/8420\/revisions"}],"predecessor-version":[{"id":8426,"href":"https:\/\/lovepac.com\/en\/wp-json\/wp\/v2\/posts\/8420\/revisions\/8426"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lovepac.com\/en\/wp-json\/wp\/v2\/media\/8403"}],"wp:attachment":[{"href":"https:\/\/lovepac.com\/en\/wp-json\/wp\/v2\/media?parent=8420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lovepac.com\/en\/wp-json\/wp\/v2\/categories?post=8420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lovepac.com\/en\/wp-json\/wp\/v2\/tags?post=8420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}