When we think box we see a boring rectangle or square. Even the popular expression think outside the box does not inspire a lot of excitement about boxes. If we happen to see an original shape of box we stop thinking of it as a box but as an object, or a function, and this is where designing a box get exiting.
Let’s not forget that every box is a folded sheet of cardboard, cardboard is not born in a shape of box. At Lovepac when we design a box, we start by going back to the basics. What is the shape of the object it will contain, what is the desired functionality? Then we unleash our creativity to design great die lines and bring to life a strong and creative die cut for cardboard containers.
So what is the shape of a box?
The shape of your creativity.