With packaging, design creates personal experiences that connect consumers to brands on a deeper level. Packaging design is all about engaging their sense of touch and sight. They’re also becoming increasingly sophisticated. As a result, the trend in packaging design is toward meeting the demands for better designed packaging and environmentally responsible products. Fortunately our creativity, combined with today’s technology, allows us to blend new materials and processes that push the design envelope while influencing consumer behaviour.
One of the new trends is to imagine ingenious die cuts!
Traditional packaging tends to hide its contents, but modern designers are experimenting with die cutting to show products to their advantage. Whether it’s encouraging tactile interaction, mimicking a brand’s logo, or forming identifiable or humorous shapes, creating a window in your packaging can show the product in a meaningful or clever way, making a buyer stop and take notice.
Check out other trends at: https://99designs.com/blog/trends/packaging-trends-2017/